The talented team at Maestrooo have kicked off 2015 with their great new theme Focal

You might recall that the Maestroo team included Back in Stock support in their first theme, Woodie. I’m delighted to report they’ve kept up this support in their new theme, too!

Stores with Focal only need to enable the Back in Stock form from theme settings. The integration is seamless, so customer Back in Stock requests will be routed from the product page directly into the app, and visible in your Back in Stock dashboard.

I love seeing Shopify services working together this way - it’s great experience for both merchants and shoppers alike!

Focal is available now from the Shopify theme store and comes in two styles.

Grow your Campaign Monitor mailing list with Back In Stock

One of the most popular features of Back In Stock is support for adding customers to a MailChimp list. I’m happy to announce you can now do the same if you use Campaign Monitor for your mailing list.

Once setup, your customers registering for a Back In Stock notification can opt-in to your store mailing list at the same time. It’s a great way to grow your subscriber list, and gives customers a simpler way to keep in touch with news and offers from your store.

You can get setup from Campaign Monitor integration in your account, or read the documentation to find out more. has been selling fun, colorful onesies online since 2011. I recently spoke to owner Maria to find out how she launched her online store, and how she continues to use Back In Stock to increase store sales.

When we first started the store an issue we had was inventory management - especially when we came to that first Halloween. We were seeing half of our styles be out of stock for a long time and we had to learn how to manage that.

Read the full interview

Announcing integration with a another beautiful Shopify theme - and this one has the easiest setup process yet!

If you like clean, minimalist themes Woodie could be exactly what you’re looking for. Designed in house by the team at Maestrooo it provides a clean slate that lets gorgeous products take centre stage.

The great news is that with the latest update to Woodie support for Back In Stock is built right in - and you can enable it right from the theme settings!

From your Shopify admin open up Themes, and click Theme Settings for your Woodie theme.

Theme settings in the Shopify admin

Under Product Details click to Enable Back In Stock and hit Save.

Back In Stock setting in the Woodie Theme settings

And you’re done! Try it out with one of your sold out products. The UI, like the rest of the Woodie theme, is clean, beautiful - and fast!

Back In Stock form in the Woodie theme

Woodie includes two styles and is available to purchase from the Shopify Theme store.

Podcasts are a great way of keeping up with news and discussion of emerging topics in online marketing and selling. There full of useful information and enjoyable to listen too, as well. Here’s a selection of podcasts covering topics on running a sucessful ecommerce store.

Build My Online Store with Terry Lin

Terry Lin created the Build My Online Store in 2012. From re-selling textbooks in Amazon to having his own ecommerce store, Lin has come a long way in the industry. His podcasts cover everything from start-up advice to branding, dropshipping, taking product photos, and nurturing customer relationships. Lin interviews online business owners who generously share their experiences, learning curves, and business strategies.

Ecommerce Conversations

Ecommerce Conversations is your one-stop site for podcasts and resources that will help propel your online business. They mainly interview ecommerce practitioners, consultants, and industry leaders. You will often see CEOs in their line up sharing valuable insights from accounting to credit card fraud, fake product reviews, site conversions, multichannel selling, and other topics that are rarely talked about in the ecommerce world.

7-minute Ecommerce Podcast

What started as a simple Twitter account (@ecommerceboy) posting links to ecommerce resources, Ecommerce Boy has evolved into a blog site that aims to provide great information which entrepreneurs can use to grow and improve their online businesses. These meaty 7-minute podcasts tackle a wide range of topics from mobile commerce to customer service, live chat, and marketing automation. It’s perfect for busy business owners who only have a few minutes to spare.

Ecommerce pulse

Ecommerce pulse is the brainchild of Leighton Trevor who created a friendly resource portal for anyone who’s planning to start an online business. Its podcasts include tutorials, different online marketing techniques, Shopify tips, success stories, and relevant ecommerce trends. It’s perfect for new online business owners and those who plan to grow their existing business.

Ecommerce fuel

This blog site consists of podcasts for budding ecommerce entrepreneurs who want to experience freedom by running their own business. Site creator Andrew Youderian quit his corporate job to start his own online business and he promotes the advantages of being a business owner. Its podcasts include reviving an ecommerce business, selling an online business, hiring employees, sourcing abroad, and niche selection.

The eCommerce Podcast by Bold Apps

Bold Apps a probably best known for publishing a range of apps for Shopify stores. They’ve recently started a podcast covering both sales topics as well as some practical, nuts-and-bolts issues such as responsive design and customer service.

Start listening to these ecommerce gurus and learn the ins and outs of online business. Their expertise and experience will guide you in creating a stand out ecommerce store and expand your current one.

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