Grow your Campaign Monitor mailing list with Back In Stock

One of the most popular features of Back In Stock is support for adding customers to a MailChimp list. I’m happy to announce you can now do the same if you use Campaign Monitor for your mailing list.

Once setup, your customers registering for a Back In Stock notification can opt-in to your store mailing list at the same time. It’s a great way to grow your subscriber list, and gives customers a simpler way to keep in touch with news and offers from your store.

You can get setup from Campaign Monitor integration in your account, or read the documentation to find out more.

Kigurumi.ca has been selling fun, colorful onesies online since 2011. I recently spoke to owner Maria to find out how she launched her online store, and how she continues to use Back In Stock to increase store sales.

When we first started the store an issue we had was inventory management - especially when we came to that first Halloween. We were seeing half of our styles be out of stock for a long time and we had to learn how to manage that.

Read the full interview

Announcing integration with a another beautiful Shopify theme - and this one has the easiest setup process yet!

If you like clean, minimalist themes Woodie could be exactly what you’re looking for. Designed in house by the team at Maestrooo it provides a clean slate that lets gorgeous products take centre stage.

The great news is that with the latest update to Woodie support for Back In Stock is built right in - and you can enable it right from the theme settings!

From your Shopify admin open up Themes, and click Theme Settings for your Woodie theme.

Theme settings in the Shopify admin

Under Product Details click to Enable Back In Stock and hit Save.

Back In Stock setting in the Woodie Theme settings

And you’re done! Try it out with one of your sold out products. The UI, like the rest of the Woodie theme, is clean, beautiful - and fast!

Back In Stock form in the Woodie theme

Woodie includes two styles and is available to purchase from the Shopify Theme store.

Podcasts are a great way of keeping up with news and discussion of emerging topics in online marketing and selling. There full of useful information and enjoyable to listen too, as well. Here’s a selection of podcasts covering topics on running a sucessful ecommerce store.

Build My Online Store with Terry Lin

Terry Lin created the Build My Online Store in 2012. From re-selling textbooks in Amazon to having his own ecommerce store, Lin has come a long way in the industry. His podcasts cover everything from start-up advice to branding, dropshipping, taking product photos, and nurturing customer relationships. Lin interviews online business owners who generously share their experiences, learning curves, and business strategies.

Ecommerce Conversations

Ecommerce Conversations is your one-stop site for podcasts and resources that will help propel your online business. They mainly interview ecommerce practitioners, consultants, and industry leaders. You will often see CEOs in their line up sharing valuable insights from accounting to credit card fraud, fake product reviews, site conversions, multichannel selling, and other topics that are rarely talked about in the ecommerce world.

7-minute Ecommerce Podcast

What started as a simple Twitter account (@ecommerceboy) posting links to ecommerce resources, Ecommerce Boy has evolved into a blog site that aims to provide great information which entrepreneurs can use to grow and improve their online businesses. These meaty 7-minute podcasts tackle a wide range of topics from mobile commerce to customer service, live chat, and marketing automation. It’s perfect for busy business owners who only have a few minutes to spare.

Ecommerce pulse


Ecommerce pulse is the brainchild of Leighton Trevor who created a friendly resource portal for anyone who’s planning to start an online business. Its podcasts include tutorials, different online marketing techniques, Shopify tips, success stories, and relevant ecommerce trends. It’s perfect for new online business owners and those who plan to grow their existing business.

Ecommerce fuel

This blog site consists of podcasts for budding ecommerce entrepreneurs who want to experience freedom by running their own business. Site creator Andrew Youderian quit his corporate job to start his own online business and he promotes the advantages of being a business owner. Its podcasts include reviving an ecommerce business, selling an online business, hiring employees, sourcing abroad, and niche selection.

The eCommerce Podcast by Bold Apps

Bold Apps a probably best known for publishing a range of apps for Shopify stores. They’ve recently started a podcast covering both sales topics as well as some practical, nuts-and-bolts issues such as responsive design and customer service.

Start listening to these ecommerce gurus and learn the ins and outs of online business. Their expertise and experience will guide you in creating a stand out ecommerce store and expand your current one.

One of the cheapest, most cost effective ways to reach your customers and increase sales is through email. Before you can do that you need to build up a mailing list and that can take some time. Here’s a simple way to increase subscribers to your store mailing list that your customers will love.

Offer a free download to new mailing list subscribers

Everybody loves free stuff. Offering a free download to your new subscribers is a great way to reward customers (and future customers!) for signing up.

A free download can be anything, but ideally related to your products.

  • Selling a espresso coffee machines? Try offering a PDF of ten tips for better espresso.
  • Offering a range of fashion accessories? How about a short styling video featuring your products?
  • Boutique clothing? Try a lookbook for next season.

It doesn’t have to be long - in fact, short and to the point is better. Focus on offering a few key pieces of valuable information.

Upload your content to your store

Once you’ve created your free download you need to upload it to your store. Shopify has a a Files section which is ideal. Upload your file and copy the URL.

Upload your free content to Shopify Files

If you’re using another platform, such as Tictail, you could use Dropbox or a Wordpress blog to host the content.

You’ll need the URL in the next step so your new subscribers can download the content.

Add the URL to your welcome email

Most mailing list systems will let you show a welcome message when a new customer signs up. You can use that to include the free download URL so subscribers receive it after signing up.

This example uses MailChimp but most of the popular systems have a similar setup.

Login to MailChimp and edit your mailing list. Choose Signup Forms and then Confirmation “thank you” page. This page is shown to your subscribers after the email address has been confirmed. It’s the perfect time to offer a link to the downloadable content.

Add the link along with a friendly welcome message.

__Tip__: You can add a link with by clicking the anchor button in the MailChimp content editor toolbar.

Once a customer confirms their subscription they will receive the welcome email with the link to the downloadable content.

Attract subscribers with your free content

Your downloadable content is now available to new subscribers. Make the most of it by promoting it in the call to action for your newsletter signup.

Promote the free download in mailing list signup form

Next steps

You can easily follow the steps above to update your content periodically. Keeping it fresh keeps it relevant to new subscribers. Don’t forget to update the URL in your welcome email after you’ve replaced the uploaded file.

If you’re interested in other ways to grow your MailChimp list you might enjoy these previous posts

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